Great Lake Taupo
Positioning Lake Taupo as the “Great Lake” of New Zealand, captured Taupo’s unique selling proposition. The ‘Circle of Life’ was designed to express the ever-changing environment, the colour of the region and extreme experiences.
Positioning Lake Taupo as the “Great Lake” of New Zealand, captured Taupo’s unique selling proposition. The ‘Circle of Life’ was designed to express the ever-changing environment, the colour of the region and extreme experiences.
