Cato Partners

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Womad

We interpreted the WOMAD Lion with a a distinctive New Zealand flavour while capturing all the offerings of the festival.

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A vibrant colour palette was derived from the traditional WOMAD letterforms.

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A vibrant colour palette was derived from the traditional WOMAD letterforms.

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A vibrant colour palette was derived from the traditional WOMAD letterforms.

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The poster enabled us the include a touch of 'Taranaki' at the base.

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The Lion has been illustrated in a lino cut style and helped to strike a balance between being strong and friendly. Making it suitable for the female target audience as well as the core attendees.

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The icons that make up the lion mane emphasize the different locations and offerings across the festival.

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The Lion radiates from behind the performers.

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The lion has stage presence behind the performers.

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Typography is introduced into the lion mane for printed collateral.