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Pluna
As part of the strategic re-positioning of Uruguay's national airline, we developed a new identity that leveraged off the national spirit.
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Literally translated, Uruguay means 'river of painted birds'. The concept clearly conveys the spirit of the nation as being colorful, vibrant and diverse.
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The most visible application of the brand is through the livery on their fleet of aircraft.
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Our approach leveraged the theme of being colorful, vibrant and diverse to deliver a range of colors and birds across the entire fleet.
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The brand was also extended further across airports, offices, check-in counters and corporate and promotional communications for various regions including Uruguay, Argentina, Brazil and Spain.
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The new identity is set to lift the profile of Uruguayan tourism at home and aboard.