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Z Energy
Cato Partners has lead the way in renaming and rebranding one of New Zealand’s most iconic brands, Shell. The new Z identity will replace Shell from hundreds of petrol stations across New Zealand with all 220 stations to be renamed by June 2012.
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Barnardos
Barnados ethos, children come first, comes to life with delightful and childlike visual language
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Z Energy Head Office
Z Energy briefed Cato NZ to bring to life their brand values, customers and ‘Z is for New Zealand’ theme, within their newly refurbished head office. Cato NZ developed unique visual stories about each customer, which combined facts about with the quirky nature of each group, real photography with a sprinkling of distinctly kiwi humour.
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AJ Park
AJ Park are the leading intellectual property firm in New Zealand. Cato was sought out to rebrand the organisation and send a clear visual signal that they were global leaders in iP, passionate about their clients growth and success, and approachable, friendly and easy to work with.
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Z is for New Zealand